LG CreateBoard
“How can we grow LG CreateBoard® in the K-12 education space, when the category leader is so large and established as the 'safe choice'?”
LG Business Solutions
Insight we discovered:
Interactive boards promise dynamic learning—but too often, they're just expensive whiteboards. Teachers want to unlock their full potential but lack the training and support to do so.
Creative concept: “The LG CreateBoard Success Center”
Interactive boards promise dynamic learning—but too often, they're just expensive whiteboards. Teachers want to unlock their full potential but lack the training and support to do so.
Results:
The benchmark content engagement rate in the B2B space is 63%. Our K-12 content significantly outperformed those metrics with an engagement rate of 94.4%, indicating the content resonated with our audience.
