RBC Helps Business Owners Do It All
RBC Helps Business Owners Do It All
Business owners and aspiring entrepreneurs all face the same daily challenge: wearing too many hats. Whether it’s navigating marketing, handling finances, or overseeing operations, they’re spread too thin. They’re constantly juggling multiple tasks which ultimately takes time away from letting them do what they do best—running their business.
Working Hard For The Money
We discovered that 51% of entrepreneurs were likely to have multiple sources of income. And, the COVID-19 pandemic accelerated gig economy growth even more, with a third of Canadians engaging in or creating side hustles. This insight gave RBC the opportunity to support and serve these SBOs by addressing their pain points, while offering innovative digital tools and solutions to help them manage the load.
Empowering Entrepreneurs
Our objective was to communicate to Business Owners that RBC has their back—standing shoulder-to-shoulder with them, acknowledging their hard work and understanding the hurdles they face. Through a dynamic digital campaign, we highlighted the numerous roles entrepreneurs play in their day-to-day lives, while demonstrating how RBC’s banking tools and support can help them do it all. Together, Cargo and RBC created impactful messaging that resonated with the target audience through thoughtfully crafted videos versioned for both English and French markets, digital display ads, print ads, and social media content.
Right On The Money
The campaign was a resounding success, exceeding all client goals and expectations in impressions, clicks, deposits, and new client acquisitions!
110M+
110M+ impressions
1.9M+
1.9M+ clicks
+13.5%
+13.5% new client acquisitions year over year
+12.3%
+12.3% new business deposit accounts year over year
