For the show, Cargo worked with Skip to ensure their booth was engaging and emphasized the advantages restaurant partners gain from working with Canada’s largest and most trusted food delivery network. Cargo and Skip were tasked with conceptualizing and delivering a trade show presence that:
- Demonstrated Skip as the thought leader and market leader in the foodservice delivery space
- Generated new leads and new partners
- Strengthened relationships with existing partners
“For the RC Show, we were looking to demonstrate our market and thought leadership position, but we also wanted to create a space that showcased to restaurant owners that by choosing Skip, they’ll be gaining a partner that offers revenue generating ideas, dedicated support, and exclusive access to programs, perks, and promotions that will grow their business,” said Steve Puchala, Senior Vice President, Growth & Restaurant Success.
The booth was made to look like a hockey rink, complete with a scoreboard suspended above. Skip representatives working at the booth were dressed in personalized Skip hockey jerseys, while lucky visitors to the booth were greeted by hockey greats, Wendel Clark and Marie-Philip Poulin. Show attendees were also invited to play a digital “Skippy the Puck” game for an opportunity to win signed jerseys.
The results of Cargo and Skip’s efforts included winning the “Best Booth at the Show” award out of the 500+ booths present. The award considered overall design and attractiveness, signage, and the ability to engage show attendees.
Cargo Group Account Director, Nicolas Rouleau, added, “We are grateful to Skip for entrusting us to build a creative and impactful trade show space to meet their business objectives. Further, it was an honour to have the RC Show acknowledge the success of the booth with their ‘best of’ award.”
About SkipTheDishes
SkipTheDishes is Canada’s largest and most trusted food delivery network, connecting millions of customers with more than 47,000 Restaurant Partners and the largest active courier base in the country. As a proud Canadian brand, Skip is thrilled to partner with Restaurants Canada for the hospitality event of the year.